(An audio version of this letter is available on The Unlimited Podcast by Ginsler Wealth. Use the link provided or find us on your favourite podcast app: Apple Podcasts / Spotify / YouTube)
To Ginsler Wealth’s Clients:
This past January, I visited Medcan for my annual Comprehensive Health Assessment, where I rotated through a series of stations for a full “top to bottom” check. Since I hadn’t eaten since the night before, Medcan sent me to the blood test first, after which I was allowed to eat their coffee and food. My trick each year is booking the earliest appointment so I can enjoy both breakfast and lunch on them. Given the cost of the assessment, I feel it is only fair!
For full disclosure, Medcan is part of Ginsler Wealth’s Partners Program, and provides our clients with a discount on the Comprehensive Health Assessment and many other medical tests and services.
After all the stations and tests, I met with the doctor to go over the results. This is usually where I lie back and soak in all the compliments about my excellent health. So, I was surprised when my usually pristine bloodwork showed a few “out of range” cholesterol markers.
I immediately said to the doctor, “This is a mistake. Test my blood again right away.” He laughed and explained that it doesn’t work that way and that I should change my diet and re-test in a few months. The key reductions were dairy and red meat.
I was already a reasonably healthy eater (I thought), but I was adamant that I was not going to solve this issue simply by starting daily cholesterol medication.
So, I built an app (of course!). With embedded AI, I could take a photo of a food label, a plate, or even a whole restaurant menu and be told what was OK to eat and what to avoid. It also kept a running total of the key nutritional metrics I needed to track.
For three months I had no pizza, no hamburgers, no steak, no desserts, no French fries, no chocolate bars, no potato chips, no soda pop, and no juice. And I ate a lot of avocados!
By my blood test three months later, the cholesterol numbers had returned to normal.
I have since relaxed the restrictions a bit. If restaurants thought I was a pain before, I am now even worse!
I am grateful for the annual checkup that caught this, and glad I acted quickly.
OUR COMPREHENSIVE WEALTH ASSESSMENT
When a new family comes to Ginsler Wealth, one of the first things we do is our own version of a Comprehensive Health Assessment, or should I say, “Comprehensive Wealth Assessment”.
We want to see everything. What do you own, and why? Are different investments actually diversifying one another, or do your various advisors and managers hold many of the same securities? Is the overall portfolio consistent with what you are trying to accomplish?
Sometimes everything looks great. Sometimes we find a few things that need attention. And sometimes we see the portfolio equivalent of very bad bloodwork.
For prospective clients, we show them exactly what we see. Some, like me after my Medcan appointment, get serious. They decide something needs to change and often change advisors (to us!). Others look at the results…and continue doing exactly what they were doing before.
In an old Seinfeld episode, Jerry’s mother, unable to comprehend that anyone might not like her son, exclaims: “How could anyone not like you?”
I admit I sometimes have my own version: “How could anyone not become our client?”
Apparently, it happens. You can show someone their portfolio cholesterol, but you can’t make them eat the avocado.
YOUR PORTFOLIO NEEDS A CHECKUP TOO
You are already a client, so you are covered. But to be clear, we give your portfolio a checkup all the time, not just when you join and not just once a year. We monitor your investments, meet regularly with the managers we invest with, and continuously ask whether every investment still deserves its place in your portfolio.
As I discussed with Ira Gluskin during his interview of me last year, one important difference between us and many large financial institutions (and even some of our smaller peers) is that we do not manufacture investment products that we then need to sell to you. We have no proprietary mutual funds, structured products, or “house” investments that must remain in your portfolio. So if we conclude that an investment no longer makes sense, we can change it.
And every time we meet, we check the other side of the equation too: Has anything changed with you?
Are your goals the same? Do you need more liquidity, or less? Has your tolerance for risk changed? Has something changed in your family, business, or tax situation?
In other words, before we take your financial blood pressure, we ask: How are you feeling?
WHAT WE’VE BEEN DOING THIS QUARTER
In my last quarterly letter, I wrote about the portfolio analyses we were conducting and the changes we were considering and implementing. That work has continued throughout this quarter. Most recently, we have been focused on reviewing and in many cases adding or increasing exposure to high-quality bonds. Here is why.
As is always the case, there has been no shortage of uncertainty in the world and markets. The ongoing conflict in the Middle East has kept energy prices elevated. Inflation has remained stubborn enough that the Bank of Canada held its policy rate at 2.25% in September, while the U.S. Federal Reserve actually raised its policy rate by 0.25% to a target range of 3.75%-4.00%.[i] At the same time, U.S. economic growth has remained resilient, helped by enormous investment in AI infrastructure. If that sounds contradictory, welcome to investing.
Given that uncertainty, one area that is starting to look interesting again is an asset class that hasn’t been particularly exciting for the last few years and hasn’t contributed much to portfolio returns: higher quality bonds (also called Investment Grade bonds).
As bond yields have moved higher, lending money to strong, financially healthy companies has become much more compelling. As I write this, the portfolio yields on some of the core fixed income strategies that we use are approaching 6% – while still maintaining a focus on high quality (as opposed to High Yield or Junk) bonds.

In addition, the yield on the 10-Year U.S. Treasury bond relative to the earnings yield of U.S. stocks (represented by the S&P 500) is the highest in the past 25 years.

If we can now earn a reasonable return from lending money to high-quality businesses, we don’t necessarily need to take significant credit risk to make fixed income worthwhile. For our clients with a relatively lower risk profile (and others where appropriate), we have started to increase allocations to traditional corporate bond strategies.
We generally want fixed income to play a different role than equities. We own equities for meaningful long-term growth and accept that the ride will sometimes be bumpy. Fixed income can provide income, greater predictability and, ideally, some ballast when other parts of a portfolio are struggling. We also expect our recent gold allocations to act defensively should times of stress arise (or continue!).
Speaking of gold, in September, Huan and I visited the secret vault in Toronto that stores the physical gold owned by the gold fund we invest in for you. Good news: the gold is there, it’s real, and we saw it with our own eyes! Bad news: I am very weak and could barely lift a bar. Any Ocean’s Eleven-type heist plans died on the spot.
HEALTHCARE ON THE UNLIMITED PODCAST
Healthcare also took over The Unlimited Podcast recently.
Last month, I spoke with my old grade-school classmate Mara Lederman, Co-Founder of Signal 1, whose company helps hospitals govern and monitor the fast-growing number of AI tools being deployed throughout healthcare.
Coming later this month: Dr. Brett Belchetz, emergency-room physician, Co-Founder and CEO of Maple and (his biggest claim to fame) Advisory Board member at Ginsler Wealth! As an emergency room doctor, Brett saw patients waiting too long and doctors stretched too thin, and decided that technology could change how care is delivered. Maple now provides millions of Canadians with access to virtual healthcare. According to Brett, Maple is “the single busiest place of healthcare in all of Canada right now.” Follow the podcast so you don’t miss it.[ii]
Both made big career pivots: Mara from professor to AI entrepreneur and Brett from ER doc to tech entrepreneur. Their stories are worth a listen.
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You should know, and have experienced, that your portfolio health assessment does not end when you become a client.
If we already manage your entire investment portfolio, we are doing this work continuously. If we manage only a portion of your investments and you would like us to review everything else you own, send it to us. We are happy to provide a complete “second opinion” (as the doctors say) of your overall portfolio at any time. (This offer is open to non-clients as well by the way).
Unlike Medcan, there is no additional annual charge. Consider it year-round care.
And of course, because wealth is hard (#wealthhard), we are always available to help with your overall financial fitness.
While your health is unquestionably more important than your wealth (so keep eating those avocados), we’ll leave the former to the doctors and continue to take care of the latter. No waiting room required.
Thank you for your continued trust, support, and confidence. We are available 24/7 should you need us.
Sincerely,

Brian Ginsler
President & CEO
[i] https://www.federalreserve.gov/newsevents/pressreleases/monetary20260916a.htm
[ii] Quote taken from The Unlimited Podcast episode: Reinventing Canadian Healthcare with Brett Belchetz. Release date pending. October 2026.































